“Before I started working with Volvo a long time ago (1975) their advertising was all about the car being beautiful, in spite of everyone finding it ugly with its grotesque jawline. I started calling it safe instead.”
– David Abbott
This project is still one of my most cherished ones. To meet all those legends and soak up their stories was a dream come true.
“What makes a great ad stand out is not that you think ‘what a great idea’ but rather ‘what a great product’.”