50 second edit of a commercial for 48, Ireland's first mobile network exclusively for 18 to 22 year olds. We wanted to do something fun, crazy and surreal based on Kyary Pamyu Pamyu's hit song PONPONPON. The commercial was done by Brando in Dublin/Prague and Protos Production, shot in Bratislava in July 2012.
CLIENT
48 Mobile Network
Brand Director, Telefónica Digital: Paul Dervan
Brand Manager, 48: Aoife McGuigan
http://48months.ie/
AGENCY
Brando Dublin & Prague
http://brando.ie/
Agency Executive: Darren McGrath
Account Director: Marianna Radosova
Account Manager: Emer Maxwell
Creative Director: Bren O'Flaherty
Art Directors: Jakob Westman & Chelsey O'Connor
Character Designer: Jakob Westman
PRODUCTION
Protos Productions
http://protos.sk/
Directors: Marika Majorova & Jonas Karasek (Gunpowder)
DOP: Tomas Juricek
Choreographer: Chris Bryan Rone
Illustrations: Aargh, Peter Kostal & Jonas Karasek
Animator: Peter Kostal
Styling: Nina Joklova
Hair: Zoltan Takacs
Make-up: Katarina Kmecova
Producer: Barbara Kipsova
The campaign won a silver in the 2013 All Ireland Media Awards (Best Integrated Outdoor), a gold in the Irish ACAD Awards (Best use of photography) and was shortlisted for Best Art Direction in the Irish ACAD Awards.
7 second sponsor sting for 48, Ireland's first mobile network exclusively for 18 to 22 year olds. We wanted to do something fun, crazy and surreal based on Kyary Pamyu Pamyu's hit song PONPONPON. The commercial was done by Brando in Dublin/Prague and Protos Production, shot in Bratislava in July 2012.
CLIENT
48 Mobile Network
Brand Director, Telefónica Digital: Paul Dervan
Brand Manager, 48: Aoife McGuigan
http://48months.ie/
AGENCY
Brando Dublin & Prague
http://brando.ie/
Agency Executive: Darren McGrath
Account Director: Marianna Radosova
Account Manager: Emer Maxwell
Creative Director: Bren O'Flaherty
Art Directors: Jakob Westman & Chelsey O'Connor
Character Designer: Jakob Westman
PRODUCTION
Protos Productions
http://protos.sk/
Directors: Marika Majorova & Jonas Karasek (Gunpowder)
DOP: Tomas Juricek
Choreographer: Chris Bryan Rone
Illustrations: Aargh, Peter Kostal & Jonas Karasek
Animator: Peter Kostal
Styling: Nina Joklova
Hair: Zoltan Takacs
Make-up: Katarina Kmecova
Producer: Barbara Kipsova
10 second sponsor sting for 48, Ireland's first mobile network exclusively for 18 to 22 year olds. We wanted to do something fun, crazy and surreal based on Kyary Pamyu Pamyu's hit song PONPONPON. The commercial was done by Brando in Dublin/Prague and Protos Production, shot in Bratislava in July 2012.
CLIENT
48 Mobile Network
Brand Director, Telefónica Digital: Paul Dervan
Brand Manager, 48: Aoife McGuigan
http://48months.ie/
AGENCY
Brando Dublin & Prague
http://brando.ie/
Agency Executive: Darren McGrath
Account Director: Marianna Radosova
Account Manager: Emer Maxwell
Creative Director: Bren O'Flaherty
Art Directors: Jakob Westman & Chelsey O'Connor
Character Designer: Jakob Westman
PRODUCTION
Protos Productions
http://protos.sk/
Directors: Marika Majorova & Jonas Karasek (Gunpowder)
DOP: Tomas Juricek
Choreographer: Chris Bryan Rone
Illustrations: Aargh, Peter Kostal & Jonas Karasek
Animator: Peter Kostal
Styling: Nina Joklova
Hair: Zoltan Takacs
Make-up: Katarina Kmecova
Producer: Barbara Kipsova
7 second sponsor sting for 48, Ireland's first mobile network exclusively for 18 to 22 year olds. We wanted to do something fun, crazy and surreal based on Kyary Pamyu Pamyu's hit song PONPONPON. The commercial was done by Brando in Dublin/Prague and Protos Production, shot in Bratislava in July 2012.
CLIENT
48 Mobile Network
Brand Director, Telefónica Digital: Paul Dervan
Brand Manager, 48: Aoife McGuigan
http://48months.ie/
AGENCY
Brando Dublin & Prague
http://brando.ie/
Agency Executive: Darren McGrath
Account Director: Marianna Radosova
Account Manager: Emer Maxwell
Creative Director: Bren O'Flaherty
Art Directors: Jakob Westman & Chelsey O'Connor
Character Designer: Jakob Westman
PRODUCTION
Protos Productions
http://protos.sk/
Directors: Marika Majorova & Jonas Karasek (Gunpowder)
DOP: Tomas Juricek
Choreographer: Chris Bryan Rone
Illustrations: Aargh, Peter Kostal & Jonas Karasek
Animator: Peter Kostal
Styling: Nina Joklova
Hair: Zoltan Takacs
Make-up: Katarina Kmecova
Producer: Barbara Kipsova
10 second sponsor sting for 48, Ireland's first mobile network exclusively for 18 to 22 year olds. We wanted to do something fun, crazy and surreal based on Kyary Pamyu Pamyu's hit song PONPONPON. The commercial was done by Brando in Dublin/Prague and Protos Production, shot in Bratislava in July 2012.
CLIENT
48 Mobile Network
Brand Director, Telefónica Digital: Paul Dervan
Brand Manager, 48: Aoife McGuigan
http://48months.ie/
AGENCY
Brando Dublin & Prague
http://brando.ie/
Agency Executive: Darren McGrath
Account Director: Marianna Radosova
Account Manager: Emer Maxwell
Creative Director: Bren O'Flaherty
Art Directors: Jakob Westman & Chelsey O'Connor
Character Designer: Jakob Westman
PRODUCTION
Protos Productions
http://protos.sk/
Directors: Marika Majorova & Jonas Karasek (Gunpowder)
DOP: Tomas Juricek
Choreographer: Chris Bryan Rone
Illustrations: Aargh, Peter Kostal & Jonas Karasek
Animator: Peter Kostal
Styling: Nina Joklova
Hair: Zoltan Takacs
Make-up: Katarina Kmecova
Producer: Barbara Kipsova
The campaign also scored an all-time high in Clear Channel’s AdReach survey (below).
Making of TV commercial and photoproduction of Go conquer 48 campaign JPOP.
rental company in central europe! www.adamasyn.sk
50m2 LED Video FLOOR
Martin Moving heads MAC 2000 and MAC 250 BEAM
Light, Video operator: Alan Pastorek
Agency: Brando Dublin and Prague
Production company: Protos Productions
Director: Gunpowder
DOP: Tomas Juricek
