The campaign won a silver in the 2013 All Ireland Media Awards (Best Integrated Outdoor), a gold in the Irish ACAD Awards (Best use of photography) and was shortlisted for Best Art Direction in the Irish ACAD Awards.
The campaign also scored an all-time high in Clear Channel’s AdReach survey (below).
The character designs for the animation started out in 2D and was later built and animated in 3D.
Once again, having an Art Director with OCD tendencies can have a positive effect on the end result, but at the same time drive colleagues and subcontractors crazy. I think my revisions on these (below) balanced on that line.
I was initially asked to do a kawaii campaign logo. Above is one of many roughs but in the end the client opted not to go that route.