Fastighetsägarna is a trade organization for property owners, with 15,000 members spanning from big corporations to small co-operatives.
This campaign was launched in the months before the co-operatives’ annual assemblies and set out to attract new members by offering support to the board of directors in small co-ops.
In time for the annual assembly, the election committee needs to find new candidates for the board. A process that usually makes the members keep a very low profile, to avoid getting involved.
With counseling, seminars, insurances, workflow, and document framework Fastighetsägarna can help make the board work easier. And thus lowering the threshold in recruiting new board members.
Above, pre-production prep at the location. Costume designer Frida E. Elmström marks the way the lines run across the body to blend into the wall from the camera’s point of view. Below, she’s adjusting the fit to make the painted pattern line up during the shoot.
The production stayed very close to the original storyboard, apart from the fact that I drew that in 16:9 and we (only) did the ad in 4:5 and 9:16.