A bit like Pokémon GO. But in 2005. With actual Pokestops. And really primitive cell phones...
The project was a truly international effort with creatives from the US, Sweden, the Netherlands, Australia, Japan and Hong Kong.
It was such a thrill to see the Japanese teenagers and their reactions on finding the dolls.
VFX company Fido did all the modeling and 3D animation and it was really fun to see my designs come to life.
A huge number of Clue Idents were produced as hints of where the EyeDolls could be found.
The campaign received international attention and was covered by media like AdCritic (US), Contagious Magazine (UK), Creative Review (UK), Creativity (US), Étapes (FR), Creatie (NL), and Visual (ESP). It was also featured in MTV’s coffee table book On Air.