A bit like Pokémon GO. But in 2005. With actual Pokestops. And really primitive cell phones...
The project was a truly international effort with creatives from the US, Sweden, the Netherlands, Australia, Japan and Hong Kong.
It was such a thrill to see the Japanese teenagers and their reactions on finding the dolls.
Agency: KesselsKramer
Art Director/Director: Nils-Petter Lovgren
Production company: Fido Stockholm
VFX company Fido did all the modeling and 3D animation and it was really fun to see my designs come to life.
A huge number of Clue Idents were produced as hints of where the EyeDolls could be found.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.
Clue Idents for the MTV Video Music Awards in Japan 2005. KesselsKramer in Amsterdam did the campaign and I did a bunch of illustrations and character design for the MTV Eye Doll.