Campaign for O2, Ireland’s second largest broadband and telecommunications provider. We shot this the week before Christmas (2009) in sunny Capetown, South Africa.
Kalle Gustafsson took the gorgeous photos and Gabriel Byrne did the voice-over for the commercial. The end result was nice but I don't think I've ever had as much client input and requests for revisions as we did on this project.
It was a new experience for me that we had input from O2 (which is natural), but also from Lambie-Nairn, an independent agency that were O2’s European Brand Guardians. And more than once, they were not quite on the same page. That was a first for me.
Lambie were great though, and the whole project started with a day at their London office. To better get to know the O2 brand.
PS. O2 merged with Three in 2015 and no longer operate under their own name in Ireland.