The new concept was launched with the ad above which also ran as posters inside the trains and on platforms.
’s illustrations made this pure joy to work with. She was super nice and talented and had patience with me and my feedback, which didn’t hurt.
We did lots and lots of stickers that ranged from giving helpful directions and information to just being amusing easter eggs.
On minpendel.se commuters got real-time data on where their train is most crowded, making it possible to avoid situations like the ones below...
We also did quite a few events and installations that got a lot of attention and was fun to be part of.