Ni rider med stora stora tankar på små, små giraffer mot eviga solnedgångar av ostbågar med en operatör som de andra inte har. Ni är changemakers och makechangers och chakemangers som gör det omöjliga möjligt och det mjöliga omjöligt. Uh-huh. De andra kommer aldrig lyckas tvinga in er i ledet. För vissa har det. Andra inte.
June 2018
Commercial for Swedish mobile network Vimla.
”Some have it. Others... not so much.”
Account: Vimla
Client: Mathias Hernesson & Johan Littorin
Agency: Kärnhuset
Art Director: Jakob Westman
Copywriter: Hannes Tomani
Account Manager: Julia Kvarnlöv
Key Account: Marcus Tägtström
Producer: Marcin Tallmarken
Production Company: Swedish Frames
Producer: Jessica Ranefall
Director/editor: Jonatan Kruse
VFX/Grade: Simon Karlsson
DoP: Johan Nordström
Lighting supervisor: Pierre Sigfridsson
Set dresser: Dejan Gravus
Location: Il Tempo, Stockholm
Character Design: Jakob Westman
Mask maker: John Nolan Studio
Music: Rikard Lindh
VO: Vanja Maria Kern Vestenfor
– You ride off into the sunset. You ride with big ideas on polka dot giraffes. You ride powered by a network the others don’t have. You’re a changemaker, a makechanger and a cakebaker. You annoy by doing new things cause new things are always annoying to people who like old things. But they’ll never be able to cut you down and get you in line. Cause some people have it. Others… not so much.
Vi gör det omöjliga möjligt och det mjöliga omjöligt. Vi är The Changemakers, The Chakemangers, The Cakebakers. Naturkraft är fel ord men i brist på ett bättre ord kan man säga att vi besitter en naturkraft. Eller mobilabonnemang. Från Vimla. Vissa har det. Andra inte. Mhm.
August 2018
Commercial for Swedish mobile network Vimla.
”Some have it. Others... not so much.”
Account: Vimla
Client: Mathias Hernesson & Johan Littorin
Agency: Kärnhuset
Art Director: Jakob Westman
Copywriter: Hannes Tomani
Account Manager: Julia Kvarnlöv
Key Account: Marcus Tägtström
Producer: Marcin Tallmarken
Production Company: Swedish Frames
Producer: Jessica Ranefall
Director/editor: Jonatan Kruse
Grade: Miles Lembke
Comp: Niklas Grahn
DoP: Johan Nordström
Lighting supervisor: Pierre Sigfridsson
Location: Sjön Trekanten, Stockholm
Character Design: Jakob Westman
Mask maker: John Nolan Studio
Music: Rikard Lindh
VO: Vanja Maria Kern Vestenfor
It was really fun to look for an outfit that – visually and conceptually – enhanced the bond between Diana and the fish.
The Devil is in the details... or in this case, in the nail polish. I personally painted 24 fake nails in four coats of polish. And yes, I quite possibly overdid it, given that you hardly see them at all.
Finding a framing that allowed us to crop out all the different video formats we needed was a challenge. Below are some of my early roughs and an ungraded wide shot indicating a few of all the formats we generated from the filmed material. 23 different edits and formats in total.