The layout below, with the cropped eye, the off-center photo and the non-sentimental overlapping of the typography is one of my all time favorite designs. I really, really like it.
I’m a little bit sad that it was (only) part of the escalator poster series and not a billboard, but while it’s a striking design it‘s a terrible piece of communication on its own. And it makes me jealous of reach and media budgets where you can make several different units and rely on people to see them all and connect the dots. Vimla is sadly not playing in that league, and all pieces of communication have to hold up on their own.